Multi-level Competency-based ELearning Campaign

An emerging tech giant firm was on the lookout for new ways to impart and communicate their company values to their employees via an engaging course that can hook the learner’s attention and keep them interested to the end. Their existing legacy training content was reported to be dull and rote, so they were hoping for a total revamp.

● How to convey different behavioural values to different levels of the employee hierarchy?

● How to measure the impact of their behavioural learning?

● How to instill the company’s work ethic and values to both existing and new employees in an engaging manner?

● Identified the behavioural “Competencies” that the client wanted to instill in each level of employees (three levels)

● Scripted a series of story-driven workplace scenarios, including characters, narratives, and assessments around each competency

● Captured video footage of each scenario with professional actors

● Developed different course versions (different learning paths) for each level of employees

● Developed the course with a strong focus on periodic assessments to test learning

● Enabled responsiveness, by making the course available on phones, tablets, laptops, and desktops

● Versatile Learning: Emmersive’s in-depth learning metrics revealed that 70% of the learners have been taking the course on their smartphones, finding it more convenient

● Positive Feedback: Higher management noticed behavioural changes in more employees and an improvement of work ethic

● Boosted Productivity: Adherence to competencies has improved the client’s productivity figures